Brand guidelines

Write Industrial with a capital I. When referring to the flagship program, use The Industrial Online Course. Product names such as Flowline, Launchyard, Pulsar and AgentDesk are always capitalized as shown and never pluralized or turned into verbs.

• Give the logo clear space on every side equal to the height of the I.
• Use the full-color logo on dark backgrounds and the single-color version where color is limited.
• Do not stretch, rotate, recolor, outline or add effects to the logo.
• Do not combine the logo with other marks to imply a partnership that does not exist.

Industrial uses a warm amber-to-orange gradient on near-black backgrounds. Each platform has its own accent gradient. When in doubt, keep backgrounds dark and let the gradient carry the energy.

Our voice is premium, friendly, exciting and clear. We explain instead of impress, encourage instead of pressure and never promise income. If you write about Industrial, we ask you to follow the same spirit.

Affiliates may use our name and logo to promote Industrial within the rules in the Affiliate Terms. Do not bid on our brand name in paid search or register domains containing "Industrial" product names without written permission.